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Madame Yevonde was a pioneer in photographic techniques, experimenting with solarisation and associated particularly with the development of the now-defunct Vivex process. She began a photography apprenticeship with portrait photographer Lallie Charles (1869-1919) and set up her own studio at 92 Victoria Street London in 1914. Her popularity by 1921 enabled her to move to a larger studio at 100 Victoria Street. Her experimental colour photography began in the early 1930s, and she took up advertising work as well as her portraits, once again moving to 28 Berkeley Square in 1933.

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